A New Era of Timepieces: The Collaboration Between Noah and Timex
In the year 2024, the fashion mantra to live by is to embrace what brings you joy, whether that means donning a sophisticated pinstriped suit or opting for a glitzy pair of gold pants. For those uncertain about their style choices, the timeless elegance of the Old Money aesthetic is a safe bet, especially during the summer months. Characterized by a blend of sporty country club staples like polos and boat shoes, as well as classic American tailoring pieces such as Oxford shirts and navy blazers, this look has been adored and adapted by fashion-forward individuals worldwide for over five decades. The newest addition to this genre is a collaboration between Timex and Noah, featuring a watch that exudes sophistication reminiscent of something Gordon Gekko would wear, yet is priced affordably at $198.
Noah, founded by the dynamic husband-and-wife team of Brendon Babenzien and Estelle Bailey-Babenzien, has established itself as a prominent fashion label. Babenzien, who previously served as the design head of Supreme for over ten years before being enlisted by J.Crew to spearhead the brand’s revival post-pandemic, has infused Noah with his unique vision. Drawing inspiration from ’90s skate culture, ’80s preppy style, and a contemporary focus on sustainability, the new watch epitomizes the essence of Noah’s brand.
The Noah x Timex Sun and Moon Watch was designed to emulate the timeless appeal of a cherished family heirloom timepiece. Featuring a gold-tone stepped rectangular case reminiscent of iconic watches like the Cartier Tank and Jaeger-LeCoultre Reverso, along with an eco-friendly croc-embossed leather strap, the watch exudes classic elegance. The pristine white dial showcases Roman numerals, a railroad minute track, and a moon phase window that displays a rotating sun, moon, and stars. Adding a modern twist, the Noah logo replaces the numeral III, paying homage to Babenzien’s streetwear roots.
Distinguishing itself from traditional gold timepieces, the Noah x Timex “Tank” is powered by a quartz movement, offering enhanced durability and affordability. Babenzien emphasizes that a stylish and sophisticated watch does not have to come with a hefty price tag. He believes that the true value of a timepiece lies in the wearer’s experiences rather than its monetary worth. The versatility of this watch makes it suitable for a wide range of outfits, from formal dress shirts and trousers to casual polo shirts and shorts, making it a perfect accessory for the summer season.
