Cities and towns, buildings, entities, companies and individuals from practically the entire world (more than 190 countries, according to the organizers) participate on Saturday, March 25 in the new edition of Earth Hour, an initiative that emerged in 2007 Hand in hand with WWF with the aim of raising awareness among society and policy makers of the importance of fighting climate change and protecting nature.
In addition to the well-known and striking blackout of lights in buildings, this year, for the second time in a row, the organizers invite all interested people to publicize their commitment to the climate and nature by covering kilometers with non-polluting systems (on foot, in cycling, swimming, rollerblading…).
With regard to the best-known act of this environmental call, it should be remembered that the blackout will take place this Saturday, March 25, from 8:30 p.m. to 9:30 p.m. (Spanish peninsular time). At noon on Friday the 24th, the official Earth Hour marker in Spain indicated that a total of 493 town halls, 126 companies, 109 organizations and 104 clubs adhered to this proposal to turn off the lights.
“We need Earth Hour now more than ever because time is running on us, we know the importance of awareness actions and that collective action has enormous power,” explains Juan Carlos del Olmo, WWF Spain General Secretary.
“We need more people than ever to join Earth Hour. That is why, after last year’s success, we have decided to re-launch our Kilometers for the Planet challenge to show that, with collective effort, the race can be won.” against the clock to the climate emergency and the destruction of nature,” says Del Olmo.
WFF recalls that “with 17 editions, this campaign is known for the traditional one-hour blackout of the lights of the most emblematic buildings in the main cities and the organization of activities to claim the importance of the fight against climate change and the protection and restoration of nature.
On this occasion, WWF proposes to reflect on “the importance of saving energy, abandoning fossil fuels, restoring nature; carrying out individual measures to live sustainably and calling on companies and governments to build a nature positive and carbon neutral society”.
“With Earth Hour we want to warn that we no longer have a minute to lose, that we must act quickly and decisively, that we have to turn around our way of relating to the planet,” says the promoting entity.
