There was a time when swimwear was basic and uniform. In the fifties, when the first bikini arrived in Spain, neutral colors and patterns, woven in polyester and nylon, ruled the beaches. But today the bathroom item is experiencing a continuous reconversion partly due to the birth of thousands of low-cost bathroom brands but also artisanal firms that seek to create more sustainable designs. There are no rules or codes that count anymore. There are as many styles, patterns and ways to wear a bikini as there are stores specializing in this summer piece, and yet every year we look to the poses of celebrities for a pattern, a trend capable of shedding some light and separate what is worn this season from what has been discontinued.
From Nicolas Ghesquière’s catwalk for Louis Vuitton, Moschino, Emporio Armani and Jacquemus, swimwear is fueled this season by the mermaidcore trend – pieces that simulate the scales of a mermaid or include elements that evoke the sea – through a brilliant and innovative fabric. The bikini made of metallic fabrics such as lurex or glitter-dipped polyester becomes the king of the seas. This is confirmed by celebrities such as the Brazilian model Alessandra Ambrosio or the influencer and entrepreneur Chiara Ferragni. The first, with a lilac metallic triangular bikini that lights up with the reflection of the sun and enhances her tan. The second one also succumbs to the glitter effect with a two-piece with underwire bra, tricolor and lined with lurex. This trend has fallen in love with high-end brands such as Dolce
Printed swimsuits in colorful tones are a must-have item in your suitcase thanks to their way of highlighting your tan, as well as adding personality and standing out on the crowded beaches of holiday destinations.
From her extensive collection of bikinis, the model Kendall Jenner chose a mini model in May, with stripes and a wrinkled effect, to inaugurate, at least hers, the bathing season; and the British artist Dua Lipa opted for the same outfit for a cheerful floral print design. From the two choices emerges another of the great trends that has been dominating for several seasons in swimwear fashion. It is about the predilection of the famous for Brazilian pants or high-cut thongs, a design of dubious comfort that is nevertheless postulated as the best option for those who seek to highlight the curves and avoid the unsightly marks left by the contrast with the brunette.
While the two-piece swimsuit is unquestionably the favorite of celebrities and the general consumer, the one-piece swimsuit has gained ground this year as a sophisticated, comfortable and versatile piece. The one-piece swimsuit evokes the so-called silent luxury that obsesses the fashion industry this year and is worn both in basic colors and paired with jewels and, as shown by singer Aitana for a day on the boat, with fun geometric prints .
Asymmetry and halter necks represent one of the latest and greatest trends in this style manual for summer, as is pairing beachwear with the swimwear in question. The pareo, dress or fabric pants to match the bikini or swimsuit is a must for those who seek to follow fashion and its trends. And although men still do not innovate much in terms of swimwear fashion, it should be noted that this 2023 there is a clear predisposition on the part of this public to dare with fluorescent tones, such as the one worn by Chino Darín, and the raucous prints, as Maluma shows on Instagram, as well as trying more sophisticated and fresh fabrics. A range of possibilities makes way for the most refreshing wardrobes.
