In the 1990s, supermodels signed up on the streets. Naomi Campbell was discovered at the age of 14 by the director of the Synchro agency while walking around London, and Rosemary Ferguson, at the age of 15, while having lunch at McDonald’s in Oxford Street. German fashion photographer Peter Lindbergh is considered to have invented supermodels as we know them today. One day he brought to the director of a fashion magazine in the United States a photograph in which young women could be seen having a good time on a beach. The employer rejected it. Later the British journalist Anna Wintour saw the image and realized that those young women gave off something that was missing from the models. The 1990 Vogue cover went down in fashion history. Linda Evangelista, Naomi Campbell, Cindy Crawford, Tatjana Patitz and Christy Turlington became legends. Three decades later, the industry landscape has completely changed. Today, fashion benefits from a new generation of models in which there is a great differentiation between the professional – the recognition of the experts in the sector – and in the social sphere – the influence of the networks -. That is, between the content creators who put themselves in the shoes of the models and the real professionals who do all the fashion shows. The latter, when they reach the age of forty, are forced to stop modeling. The walkway is old, or at least it was until now. Paris and Milan have witnessed the resurgence of the nineties models. sweet
The day before the Italian show, Claudia Schiffer walked for Versace in a spectacular diamond dress in lime green and silver. A week later, Paris closed the fashion show cycle with three stellar appearances. Carla Bruni, 55 years old, became the star of Messika’s high jewelry collection, Midnight sun. Rosemary Ferguson, turned nutritionist, paraded at the age of 48 for Miu Miu, the firm for which she worked in the first campaign. Paris Hilton, 42, walked for Mugler as the final icing. Society is looking for – and demanding – a change on the catwalk, and this is only the beginning.
