If you already are rather confused about what streaming services you must select, so it gets only worse from Friday.
Here launches Apple its worldwide tv service called Apple TV+ and soon to follow, among other things Disney with their ’Netflix-killing’ called Disney+.
– There is no doubt that when you see what it pulls up to at the moment, so it becomes the content, they are going to compete on.
– So who has the biggest talent and the best stories. It will be a indholdskrig more than a war of platforms, says Claus Bülow Christensen, who has founded the Copenhagen Future TV Conference, and therefore in a number of years, have followed the tv market close.
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Although just Netflix quite naturally run the risk of losing customers in the upcoming tv war, warns Claus Bülow Christensen to underestimate the company.
Netflix has settled well in the harness, before it renewed the battle for customers goes in time.
– They have been very effective to build a studio up, so they are no longer a technology company, which get the streaming to work. Today they have almost become a production company that will produce content for billions of dollars, he says.
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It should be easy
the Content is important, when we choose new streaming service, but it must also be quite simple and delicious to find your way around, think Claus Bülow Christensen. So far it does rather less, though you can also stream in 4K or HDR-quality.
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Regardless of streamingtjenestens name, consumers must, however, choose them to, that they can be successful. And with more on the tender it can be harder.
– the Challenge for all streamingtjenesterne is whether consumers can afford and will pay for their content.
– There are released quite a bit of money from the traditional cable-tv market, but now comes the fight as to stand on, how much more there is space for the danes streamingbudget.
– Who do you think you are doing?
– I think that the Danish families may well find space for Apple’s and Disney’s services together with Netflix.
It will be so exciting to see what happens with, for example, HBO Nordic and some of the new services, which is also on the way.
– But it will also, of course, a little messy, which can confuse customers. Or get them to retain the services, they already know, because they don’t bother to be bothered with the new ones.
Also the domestic channels such as TV2 and DR have long since discovered that streaming is the future.
– It is striking that TV2 is now out and mark that the future is streaming. They are not tv channels or tv packages. It becomes absolutely no matter.
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