the Airline STARLUX in Taiwan debuts in January 2020, with its first departures and thus have the potential to be the first airline in 30 years, which can make up with the island’s two-tiered aviation market that has been dominated by the two players China Airlines and EVA Airways.
the Airline STARLUX, based in Taipei aims to be a boutique airline, which aims to attract customers who are willing to pay for luxury and comfort, and there is evidence to suggest that there is a strong customer base. The first departures were sold out in just 11 minutes.
Tickets to Macau was sold out in six minutes, to Danang on nine minutes and tickets to Penang in 11 minutes, says Liwen Liu, communication director at the STARLUX for CNN.
But the sold out tickets can also be due to the history of the airline’s founder, Chang Kuo-wei. A story so full of intrigue that local media have dubbed him Hamlet.
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STARLUX is the first airline in Taiwan, which introduces the Airbus A321neo. Photo: STARLUX
the Story starts in 2016, where the Chang Yung-fa, founder of Taiwan’s Evergreen Group and EVA Airways, dies at the age of 88 years.
the Death is the start of a debate on who should command one of Taiwan’s largest family-run conglomerates.
The 49-year-old son Chang Kuo-wei, who has been the chairman of EVA Airways since 2013, reveals that his father’s will appointed him as the successor of the parent company Evergreen. Chang Kuo-wei is a reputable man in the luftbranchen, known for its expertise and professionalism, as he both worked for EVA Airways as a technician and pilot.
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But since he is the youngest son and the only son of his father’s second wife, starts his appointment as the successor to a dramatic familiefejde. A short time after he deposed as president of the EVA at a meeting of the board called in by members of his family.
A few months after launching his own airline, STARLUX Airlines, and this has prompted local media to call him Hamlet and speculate whether it is because of a desire for revenge, to Chang Kuo-wei now has founded its own airline.
– He doesn’t seem himself, that he is Hamlet. This has nothing to with revenge to make. He loves aviation, and, therefore, will Chang like to build an ideal airline out from his own style after being free of Evergreen Group’s chains. He builds STARLUX to fulfill his deceased father’s expectations, says K. W. Nieh, STARLUX’s head of communications for CNN.
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the Airline’s uniforms are inspired by the style of 40’s and 50’s. Photo: STARLUX
the Uniforms were designed by local designer Sean Yin. Photo: STARLUX
Although he says that the ambition is, to put Taiwan on the map when it comes to aviation.
– I would like to bring taiwanese airlines to the world stage and break with the stereotypes that we do not have the quality, and show that Taiwan is notorious for our luftfartssikkerhedsrekorder, says Chang Kuo-wei to the media Asia Review, while he designates the airline Emirates as the model, Starlux would like to emulate.
About the STARLUX can compete with the two other big players or not, then there is no doubt that they have upgraded the game.
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the Interior of the cabin is designed by BMW. In business class there is an opportunity to turn the seat completely down, so you can lie. Photo: STARLUX
the Airline has introduced a brand new generation of aircraft, including the new A321neo and the A350-1000. According to the STARLUX their fleet grow to 27 aircraft in 2024 and 50 in 2030.
– We see it flying as an enjoyable part of the journey, and we would like to offer our customers, ” says K. W. Nieh to CNN.
Tickets are not cheap, but according to the STARLUX they will be ‘sensible’. The airline says that they will not start a price war, but compete on other parameters, as for example the ideal flyoplevelse.
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