In the best Indiana Jones tradition, an X marks the spot. In this case it points to Twitter forever. Its owner, Elon Musk, changed its name yesterday, but also a little more. Twitter has not only stopped being Twitter to call itself X. The old bird logo was replaced by the new official logo, but the transformation will not only be aesthetic. The project will turn it into an app focused on audio, video, messaging and payments/banking in order to turn it into a “global marketplace of ideas, goods, services and opportunities,” according to a tweet from CEO Linda Yaccarino. An unknown, well. Never has a name (X) been so well placed.
The first signs that something was happening came on Sunday, when Musk discovered the change in the early hours: “Soon we will say goodbye to the Twitter brand and, gradually, to all the birds.” Almost no one knew the extent of this transformation. Due to the billionaire’s continued eccentricities, the expectation was as much to see if he really lived up to the announcement as if it was all a joke in the end.
It wasn’t a joke. At night, a large X was projected onto the facade of the company’s headquarters in San Francisco. Musk spent hours talking about the rebranding of the letter X, with which he has a special fixation: it is a letter he has used in other products and brands he owns, such as SpaceX, X.com – first domain of PayPal–, or the Tesla model X. There is an x ??in the name of each of his children (Alexander, Xavier, Saxon, Exa and the extravagant X Æ A-12). His latest company founded to develop artificial intelligence is xAI.
Musk said on Twitter/X on Sunday that if a logo with an X that was “good enough” was released, he would release it “live to the world” yesterday. Said and done. A user named Sawyer Merritt gave an X that at night was already projected on the facade of the company’s headquarters in San Francisco while Musk explained that they would remove the old bird logo by cutting its metal supports with a saw.
The X has also replaced Elon Musk’s profile picture on the social network, in which references such as Twitter and the bird in the applications still remained yesterday while they were disappearing on the social network’s website. The replacement looks like it will be quick. The official name of the company is now X corp.
The operation has not been explained in detail – since Musk’s arrival in November Twitter has no communication department – although there are signs that the changes will be more profound, because X will have, in Yaccarino’s words, “well… everything”. The CEO appointed by Musk to lead the social network yesterday described the new platform as “the future state of unlimited interactivity”.
The platform announced a few days ago that it would limit the number of text messages for non-paying users, as well as introduce a recruitment function similar to that of the professional social network LinkedIn for verified organizations. One of the future services will allow publishing long articles. If the x is clarified.
