The connection between sports stars and fans often goes far beyond what is strictly professional. A feeling of union with that idol of the masses that everyone wants to resemble, even in terms of image. David Beckham made the shaved head fashionable, and Neymar, textured bleached hair. In terms of style, fans also want to look like them, which is why some footballers have launched into the creation of their own brand.
As Cristiano Ronaldo did with CR7 Denim or Zlatan Ibrahimovic with his sports fashion line, A-Z Sportswear, Luís Figo has also decided to try his luck in the world of fashion with his own brand of men’s clothing and accessories that responds to the name of his initials, L.F. The ex-footballer has partnered with the Italian businessman and fashion consultant Gandolfo Albanese, an expert with more than twenty years in the sector who has collaborated with internationally prestigious firms such as Dolce
A line in the field of “luxury fashion” and which has seen the light of day as part of the Men’s Fashion Week that is held from June 16 to 20 in Milan, in a very exclusive event that brought together the Italian capital, friends and professionals in the sector. Figo’s fashion project, as explained by the firm on the FashionUnited portal, responds to the stylistic needs demanded by the new modern man when it comes to dressing with class, but maintaining his own style with which he feels identified.
“Luís Figo is a high-end collection that is sober, sporty, elegant and at the same time refined, which includes everything from travel clothes to sports clothes, passing through what we call new chicwear, a term that perfectly frames the inspiration “. And they add: “We identify with dynamic and contemporary men who love style and bet on savoir faire, elegance and class” – values ??that the ex-footballer has been able to maintain during his successful career as a football star, but also as a style icon.
With an eye on satisfying this target audience, the collections will be produced exclusively in Italy, in workshops spread across the regions of Umbria, Marche and Tuscany. At the official presentation of the brand, guests were able to discover its first collection for the upcoming spring/summer 2024 season, a proposal that will not be commercialized until February next year.
