Bets on the butiksupplevelsen, new investment, and better selection, which are the reasons behind the försäljningslyftet, according to the H&M ceo Karl Johan-Persson.
” We want to make great looking clothes that are of high quality, good fit and good material at a good price. We have been very successful, ” he said.
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a non-Profitable stores are closed, and for more emphasis to be placed on the to adjust the sales channels for the customers to shop more on the internet. In the third quarter, net sales increased in line with the 25 per cent. An improved customer experience, more convenient payment solutions and faster delivery are a few of the bets, the fashion chain has made.
it was just before the summer, 43 million people. The so-called ” kundlojalitetsprogrammet should now be connected to a chinese app, Wechat, with close to one billion members.
dagens nyheter, wrote in the week to collect the klädjätten into the body of the members. Visselblåsaren behind the ” Cambridge Analytica-the same time, the dataanalytikern, Chris Wylie, has been working with H&M since the beginning of February. Karl-Johan Persson says the company is taking integritetsfrågan seriously.
” of course, It is very important that we follow all the laws, regulations, and rules that are in place. The Chris Wylie, like us, are passionate about the ethical management of the data. He said that he wants H&M confirms that he will think that we are serious in this matter. We would never sell the data on, ” he said.
” A big part of it is provided through the GDPR. We have invested in a quality assurance, IT security, and all of our tech infrastructure. In addition, we have good partners all the time and see to it that your security is as strong as possible, ” says Karl-Johan Persson.
the Clothes large the carbon footprint is primarily in the manufacturing, as fashion is frequently done in low-wage countries such as Indonesia, India, Bangladesh, and China. H&M has a goal that within the next ten years alone, the use of sustainable or recycled materials. In the year 2040, the H&M will be klimatpositiv in the whole of the value chain. This requires that all sub-contractors are on the ball.
” We need to work with suppliers who are ready to make the switch to renewable energy sources, and changing the way they work with the infärgningsprocesser, and more. You will also need to look at how they work with their partners.
” We have great partners in the day-but it’s good to have them on the go. In some cases, the laws of the countries restrict the work. It is used, among other things, on solar cells, in which there may be specific duties, which make it more expensive to invest in. Then we get to work with decision-makers in these countries or move production if it turns out that it is futile to work with the issues that arise in a particular country, ” says Karl-Johan Persson.
” Sometimes I don’t understand the thing about fast fashion, would conflict with the sustainable model. We would like to offer products of high quality which are 100 percent sustainable, for a great price. I have a lot of stuff from H&M which I have had for many, many years, which is as good as any other. This is exactly what we want to do, ” he said.
Karl-Johan Persson does not believe that the reduction in consumption will save the planet.
” It takes a lot of work in order to solve the environmental issues, but above all, it is linked to that of innovation, is not a prohibition, guilt, shame, and stop doing things. It will be an enormous amount of good from the perspective of economic growth, ” he said.
also , sparekonom at Danske bank, sees the positive in the fact that H&M is breaking the pattern, and delivers a strong statement.
“in view of the fact that H&M is one of those stocks that most investors have direct ownership in, and can be found in almost all of sweden funds, as is the fact that one of Sweden’s largest companies look set to face a turn of events,” says Mary Landeborn.
for more information, see an Increase in profits for the klädjätten H&M
Ida Yttergren: H&M is doing better than the competition with a sustainable development.
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