Peter Falktofts time as a living billboard for tandblegningsmidlet SmileBright is over – at least until further notice.

As Ekstra Bladet wrote a few weeks ago, fear of dentists, that the product for home teeth whitening can be dangerous for the teeth, and now is also DR’s forbrugermagasin ‘Cash’ gone into the matter.

See also: Falktofts bleaching can damage your teeth

In the programme it is revealed according to dr.dk, that SmileBright contains 75 times the allowable amount of pure hydrogen peroxide in the otc) products, and it can cause severe burns on the teeth and gums.

Now take radio host Peter Falktoft the consequence of the for him new information.

‘I have asked the company behind the product about a statement. I have also asked the company to remove ads and commercials in which I appear, until a satisfactory response is’, he writes, according to dr.dk for ‘Cash’.

In the same mail writes Peter Falktoft also, that ‘the information the DR today to see if the product does not match the information shown of the product that I have been presented with’.

Peter Falktoft have been told by the company that the product is completely safe, and this he without hesitation told on to his button to 200,000 followers on Instagram.

two weeks ago, said overtandlæge of Dentistry, University of Copenhagen Ulla Pallesen to Ekstra Bladet, that the new studies demonstrate that Smilebrights bleaching substance, natriumchlorit, makes the enamel more susceptible to wear.

– It is unfortunate, especially when blegemidlets effect is so intolerable, that the treatment often must be repeated. If you already have worn enamel, for example, as a result of a large consumption of soft drinks, the enamel could completely disappear, she said.

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Ulla Pallesen had only hovedrysten to spare for Smilebrights LED-light, which she describes as a useless gimmick.

– That the light from the lamps should have an impact to the initiation of bleaching, several studies have shown not to be the case, she said.