Months after Netflix began cracking down on shared accounts, it looks like Disney will follow in the footsteps of its competitor. During Disney’s last earnings call, the company’s chief executive, Bob Iger, revealed that they will update the terms and conditions to address password sharing in 2024. “We’re looking at ways to address the sharing of accounts and what are the best options for paid subscribers to share their accounts with friends and family,” Iger stated, as reported by ComicBook . “Later this year, we will begin updating subscription agreements with additional terms and sharing policies and implement tactics to drive monetization sometime in 2024,” he added.
At the same meeting, Disney announced that it will launch from November 1 in Spain a new subscription plan with ads at a price of 5.99 euros per month. The new plan has already succeeded in the United States, and there will be two more standard and premium subscription offers with a price of 8.99 and 11.99 euros, respectively. These new plans will also come into force in the UK, France, Germany, Switzerland, Italy, Norway, Sweden and Denmark.
Jan Koeppen, president of The Walt Disney Company for Europe, the Middle East and Africa, has indicated that the arrival of the new ad plan represents the next stage for Disney in which it will offer “more options” both to its subscribers and to their advertisers.
“Disney continues to make a difference in today’s streaming landscape, offering incomparable value, series that define television genres and successful films in the framework of a simple and fluid experience”, he indicated.
In Spain, Disney currently costs 8.99 euros per month and 89.90 euros per year for its standard ad-free plan that allows simultaneous playback on two devices. The premium plan, which allows four simultaneous playbacks and 4K content, costs 11.99 euros per month and 119.90 euros per year. Regular customers’ subscription will automatically upgrade to Premium, and they will have the option to switch to the Standard plan or the Standard plan with ads.
Although The Walt Disney Company had announced a year ago its intention to launch an ad-supported plan at Disney, Netflix was the first streaming service to put the brakes on shared accounts and began taking the first steps in early 2023 Since the new Netflix plans were implemented, the company claims to have gained five million subscribers.
