Get whiter teeth in just ten minutes.
It is the promise to the customers who choose to buy tandblegeproduktet SmileBright. At the same time promises the company behind the product no harmful effect on teeth or gums.
But it is far from the whole truth.
the Program ‘Cash’ on the DR can today reveal that tandblegningsproduktet SmileBright, which among other celebrities like Peter Falktoft and Annemette Voss has advertised on social media, can be harmful to the teeth and destroy both teeth and gums because it contains an excessive amount of hydrogen peroxide.
See also: Falktoft finished: withdraw from advertising
The disclosure has prompted several of the celebrities who have advertised for the product, to pull their advertising for SmileBright with immediate effect, while several of them also apologize for the advertisements on their social media.
One of them is blogger and influencer Annemette Voss, who among other things is known from ‘The big bagedyst’ on DR.
On her Instagram, she deplores the face of its followers, that she has been to advertise a product that has been proven to be downright harmful.
for Extra Magazine elaborates a clearly affected Annemette Voss, how she has it with the whole matter:
– I’m good with that it has come forward, but at the same time, I have it very bad with it. I bear no responsibility for the fraud, but I have been with them to spread a message about a product that proves to be dangerous for thousands of people. I do not feel it is my fault that they cheat, but I feel I bear a responsibility for my followers. It must be all influenceres worst nightmare, and it is such a thing here, I usually do everything to avoid, she says to Ekstra Bladet, while she obviously has a hard time keeping back the tears.
Also realitystjernen Geggo and blogger Julie Elsebeth has been out to apologise in the wake of the ‘Cash’s revelations
Annemette Voss won the DR’s ‘The large bagedyst’ back in 2013. Since then, she has among other things published several books. Photo: Bjarne Bergius Hermansen
According to the Annemette Voss does she usually always very out of the check out the companies she works with, before she choose to advertise it. The same she has done with SmileBright.
– I advertise for many things, and I have no problems with that advertise. The live I of and it, I’m fine with, if the product matches me and my followers, and I have no problem with teeth whitening, but before I said yes to advertise it, I would ensure to me that it was a safe product, as I do with everything else, ” she says, and continues:
– I asked several times, and I got to know that there was talk about a product that was 100 percent natural, and that it not injure the enamel or the teeth, and it is also very clear in their description, so therefore, I felt too comfortable with it, and it relied I on. It is difficult to guard against when you are being deceived.
Although the Annemette Voss has acted in good faith, she feels anyway, that she has a large responsibility to its followers, which may have been introduced to the product in force of her.
– It is me, who is being held responsible, for we live in an age where we are all responsible for what we say. But we can not be accountable for when we are being deceived. If it is true, all of it here, as DR reveal, must I politianmelde it, ” she says, and continues:
– But at the same time, I feel a need to take responsibility. I was aware aware of the case, and that I had to do something. I could not just delete my posting. It is not enough for me. I’m pretty sure that SmileBright not have rushed to call around and say sorry, so I need to take it on me.
See also: Falktofts bleaching can damage your teeth
– It sounds like you are very affected by the case – you will put a few words on why you are doing so much?
– I’m very, very sorry, and I have for addressing it here is the downside of being a blogger. This is me and my name, which is suffering a crack. I’m pisseked of it, and particularly because of all the thousand people that might have bought the product because of me, ” she says, and adds:
– I wish I could just forget it all, and that it had not happened. I wish it never happened, but I can’t make it. I am incredibly sorry that I have been with them to spread it here message, and then I am afraid to be cheated a second time. It is terrible, and I’m really embarrassed that I have been a part of this scam.
Set in the aftermath of the case is there anything you will do differently the next time you need to advertise something?
– I would go without on people and companies, that gives me the slightest doubt, and follow my gut feeling, and so I will continue to make as thorough research as possible on the products I included cooperation with.
Peter Falktoft advertised in the past for SmileBright, but he has now withdrawn.
Money back
For Extra Magazine tells Vagn Jelsøe, who is deputy director of the Consumer council Think that you as a consumer can demand his money back, if you have bought the product in question.
– When it is something significantly different, it contains, and it, it is here, so you have the option to go back to it, you have bought the product and say ‘this is not the product, it should be, I will cancel the purchase and have my money back’. You can imagine that we have already used some of it, so therefore, there can be a discussion about whether one should have all the money back or not, but the starting point is that one must rescind the contract, he says.
According to Vagn Jelsøe it is both those who advertise for the product, and manufacturers, who have the responsibility, if the product turns out to be something other than expected.
– When we talk about the misleading marketing is both the placing on the market, so influenceren, and so on, who have paid influenceren, typically the importer or the manufacturer, are responsible and may be pursued by the authorities. It will in this case say the environmental protection Agency, says the deputy director.
It has not been possible for the Extra Leaf to get a comment from SmileBright, but the DR refuses to furnish evidence in the case.
– I have no requirement to get documentation from our side. If we ever are contacted by a government agency entitled to obtain the information, we send it, of course, says one of the SmileBrights two Danish directors, Frederik Sørensen, as he is calling for Cash.
the environmental protection Agency has now chosen to go into the matter.
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