The 79th edition of the Mercedes-Benz Fashion Week Madrid, which presents the autumn-winter 2024 collections, has brought all the national creative talent to Hall 14 of Ifema. And, while in the streets near the center of Madrid dozens of farmers demonstrated with their tractors, inside the pavilion the companies gathered in a single speech of sisterhood to empower and promote fashion made in Spain. In this field, Catalan firms have also gained strength and notoriety, and some have become major headliners at MBFWMadrid.
First, Simorra got the audience excited with The memory of time, a proposal that emphasized the passage of time and discovering who we are and where we come from. Simorra reinterpreted the future from three-dimensional fabrics and paid tribute to the past with a collection inspired by fossils. It was the second time that the Barcelona firm paraded on the Madrid catwalk and, unwittingly, it was also confirmation of the great reception it has had in such a short time. Eugenia Osborne was one of the attendees who enjoyed the parade in the front row, as well as other content creators such as Marta Lozano, Teresa Andrés Gonzalvo or Sara Baceiredo. Having just landed from New York, Custo Barcelona continued its journey to Madrid to present We Art Custo, the new proposal for autumn-winter 2024. Under a palette of vivid colors and graphic elements that strengthened the visual experience in the show, the Catalan firm presented a collection in which dresses took center stage together with sports sets, coats and jackets. Now, Custo Barcelona is heading to the catwalk in Milan to present We Art Custo part two, the latest installment of a collection that has already dazzled New York and Madrid. The final colophon to the fashion week came from Lola Casademunt by Maite and the collection inspired by the sumptuous Victorian era. The creative director, Maite Casademunt, took this stage as a reference and reinterpreted it with contemporary airs, floral prints, large laces, vaporous dresses and her great trademark, the animal print. With a color palette that evokes a journey through time, the firm invited us to daydream with an infinite number of prints and aristocratic-chic fabrics. The Catalan firm is experiencing one of its best moments with an ambitious project of great expansion with more than 800 points of sale in Spain and more than 550 in Europe.
