“Don’t pay tribute to me, I have my image rights.” This is how resounding Belén Esteban appeared just a couple of days ago, alluding to the use of his image by a restaurant-museum in Barcelona. Specifically, it is one of the franchises of the Berto’s Milanesa chain that has converted its premises in the SOM Multiespai shopping center in Nou Barris into a theme park dedicated to the town’s princess. After publicly complaining that “no one had asked him,” the fast food company has decided to launch a peace order to La Esteban.
It all happened last Thursday afternoon when, during the broadcast of the second program of Ni que fuerámos – for the clueless, the new Sálvame that is broadcast via streaming – a delivery man from Berto’s Milanesa broke into one of the outdoor connections that Belén was making Esteban with Víctor Sandoval. Recovering the usual surrealism of the once most famous collaborators on television, the delivery man claimed to come in peace and gave them several boxes of chicken Milanese, as a sign of good will.
Esteban, who rowed in favor of the show and accepted the present, did not hesitate to reprimand the company worker on site for the use of her image without her consent. “Tell your boss that they should have asked my permission,” she snapped at the delivery man, after thanking him for the detail of the Milanese. The controversy is thus settled, after the collaborator stated a few days ago that “the people who carry my things have called the owners of the restaurant, because I think it is very good that people work, but what they have done is not normal.” done and on top of that without asking permission.”
Berto’s Milanesa de Nou Barris is a compilation of the most iconic moments of Belén Esteban’s television career and, why not say it, a true exercise in nostalgia. The establishment has a cardboard figure of the Madrid native presiding over the door, in addition to dozens of photographs and two neon signs that read The People’s Princess and Andreíta, eat the chicken inside.
A stuffed tiger also hangs on the wall, alluding to Jesulín de Ubrique’s mascot in the 90s, Currupipi. All elements that have permeated the collective imagination and for which Belén Esteban has “TikTok blown up, because people think it’s mine.”
