While it is true that a book should not be judged by its cover, we must admit that if the appearance of an object is pretty or fun, it will always bring us more than a boring, old, or packaging without any type of characteristic that makes it stand out.
For this reason, all brands, whether fashion, food or cars, to give just three examples, have a team of people in the Marketing department who are dedicated to thinking of strategies and innovative ideas to attract the attention of customers.
A good example of originality is the one that X user @alegnaortiz_ has shared through her account. In the publication you see an image of a bag of nuts with packaging, that is, with a wrapper, surprising and very well sought after.
Instead of selling the nuts in a simple net with the label, this brand has chosen to simulate the face of an adorable squirrel, with its cheeks full of these nuts. Among the comments, you can read how users would buy the package just because of the packaging.
User @laracasstroo says: “I would take it just for that reason and I don’t like nuts,” while @carlaaokm writes that “I would buy it so as not to open it.”
The publication, which has gone completely viral, has the description: “It’s not what you sell, but how you sell it.” A good lesson for all those students who want to dedicate themselves to advertising and product sales. The photo already has more than a million views and 65,000 likes in less than 24 hours.
