You have a clothesline, a clothespin, and a dog toy. What would you do? Well, if you are the neighbor of Coby, a friendly golden retriever who is a social media star, you are clear: you turn the toy delivery into an event worth recording and sharing.

The neighbor hangs a toy on the clip, slides it along the rope to Coby’s window and voila, a guaranteed dog party! Alyssa, Coby’s owner, is there to record the moment and unhook the toy. And just like that, Coby has a new toy to enjoy and a video for his ever-growing TikTok audience.

But it’s not just about balls and teethers. This neighbor has exceeded expectations by sending all kinds of gifts: stuffed animals in the shape of hamburgers and French fries, even those bones that dogs love so much. It’s something similar to ordering home delivery for dogs, but in a neighborly version and much more endearing.

Alyssa even calls her neighbor a “genius” in the video presentation, and with good reason. The man has created a system that not only amuses Coby, but has captivated thousands of people on the Internet. In fact, the video has quickly gone viral with more than 53,000 likes.

What started as a simple way to entertain a dog has ended up becoming a social phenomenon that shows how creative and kind neighbors can be. If this story teaches anything, it is that it doesn’t take much to make someone happy, especially dogs, and that a little ingenuity can turn the most mundane things into something truly special.