Dogs and cats help the people who live with them to improve their character and become more responsible, happy, affectionate, active, tolerant and humane. This is what 9 out of 10 Spaniards say, according to the new study developed by Ultima on the occasion of the launch of its “More Human” campaign.
The objective of this campaign is to show the transformational power that dogs and cats have on the lives of people in our society. And it does so through an emotional story of a father and his daughter, with their dog and cat as protagonists.
“In an increasingly dehumanized society, dogs and cats are capable of awakening our most sociable, most generous, most empathetic side. In short, animals have the power to make us more human, transforming our lives and bringing out our best version. That’s why at Ultima we want the best for them and are committed to helping foster healthy, quality relationships with them, for a better life together,” says Alexandra Rintelen, Marketing Manager at Ultima.
According to the Ultima “More Human” Study, which has been presented by the comedian Ángel Martín and the popularizer Patri Ramírez, also known as Patri Psiccología, the emotional support that dogs and cats can give in difficult times is important for 9 out of every 10 people, who claim that they help them reduce stress and anxiety, especially the youngest ones.
Another of the data released by the study is the positive influence of dogs and cats when it comes to improving our relationships with other people. In fact, 50% of those surveyed affirm that thanks to their dog they have met new people. “They teach you to be patient, calm, to be more understanding, tolerant… and that is something that you can transfer to your relationship with human beings,” says Ángel Martín.
In a digitalized society, more than half of Spaniards rely on their dog or cat when they need to disconnect from their mobile phone, computer or tablet. According to the “More Human” Study from the Affinity brand, 7 out of 10 affirm that spending time playing or walking with them reduces their screen consumption, especially young people.
The positive effect they have on our mood has also been reflected in the Study: 85% of those surveyed admit that they bring them company and happiness. “Knowing that we are responsible for a dog or a cat, knowing that they depend on us, generates in us a series of feelings that humanize us,” explains Patri Psicología. In short, they make us happier and more human.
