What does 'douyin' makeup consist of, the latest trend to come from Korea

The world of makeup requires constant recycling, since you have to stay up to date with new trends and techniques, which, sometimes, come from any corner of the planet. And this is one of those occasions. You only have to take a look at social networks, such as Instagram and TikTok, to realize that ‘douyin’ makeup is in full trend. A technique from South Korea, popularized largely thanks to Korean ‘idols’, who have already imitated profiles from all types of countries and with disparate facial features.

Douyin makeup is being experimented with in a different style than those usually seen in the West. A way to take advantage of the features of the face, especially the eyes and lips. While the rest is softened to give the appearance of perfect skin, without the makeup being too obvious, this being the main challenge. A finish capable of shaping the features, but with a result more focused on the natural.

Originating in the Korean country, ‘douyin’ makeup has become a phenomenon among current makeup trends. A unique look that uses very particular techniques to give rise to that easily recognizable finish. And the main characteristics of this style have to do with lifting the eyelids and stylizing the face, achieving a delicate and sweet air.

This will be achieved by following three key precepts of this makeup: skin with a filter effect, juicy lips and enhanced eyes. However, the secret is to achieve all this without making it too obvious. That is, what is sought is a natural and subtle finish, as far as possible. However, there are those who prefer to take these traits further by making a somewhat more free and creative use of makeup products.

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