Victoria Federica has set out to make a name for herself in the fashion industry. One year after starring in her first fashion campaign and after capturing the attention of Mercedes Benz Fashion Week in Madrid, the niece of King Felipe VI has decided to enter the world of sunglasses, filming her first advertising spot in the streets from Madrid.

The campaign of a well-known Spanish eyewear firm will bring the granddaughter of the King emeritus to national television in the coming months, thus consolidating herself as one of the most promising influencers in our country after making the leap into the world of advertising. With almost 240,000 followers on Instagram, Victoria Federica is here to stay.

The daughter of the Infanta Elena and Jaime de Marichalar was clear: her facet as an influencer would not remain a simple whim. And so she has shown it by starring on magazine covers, being the main image of various fashion events, and becoming one of the it girls on the national scene.

Her new adventure, which she shares with other relevant faces in the world of fashion, such as the designer Juan Avellaneda, takes Victoria Federica onto the small screen, through an advertising campaign that will be seen on Spanish televisions.

It is common to see influencers and content creators enter the world of advertising, since they are a safe bet when it comes to marketing a product, as is the case of Dulceida and Puerto de Indias or the ‘tiktoker’ Lola Lolita and L ‘Or real. The Multiópticas glasses brand knows this, which is why it has not hesitated to have Victoria Federica in her team to expand its firm.

This is not the first time that the influencer works with this firm. A year ago, Victoria Federica planned to go to an event in style organized by the brand, something that did not happen when the young woman canceled her attendance at the last moment. The apparent reason? She wanted to avoid Jorge Bárcenas, with whom she had broken off her relationship a few days before, according to Poprosa.

This week, the granddaughter of the King emeritus has grabbed the headlines after the publication of some images where you can see various aesthetic touch-ups. The influencer shared on Instagram the most special moments of her vacation to the Caribbean, causing netizens to notice something different about her face, especially in the area of ​​the lips, cheekbones, chin, and even nose.