Uganda Tipped on How to Tap into Film Industry
Sunday, June 09, 2024
A recent discussion led by Mr Odrek Rwabogo, the chairperson of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), shed light on Uganda’s potential in the film industry. With the ongoing Uganda Film Festival (UFF), the focus has shifted towards exploring ways to boost film exports from the country.
Mr Rwabogo emphasized the importance of including the arts in bilateral agreements, highlighting the need to prioritize content in such discussions. He noted that attracting foreign productions involves more than just selling films as products and highlighted the significance of tax incentives and policies that attract international filmmakers.
Nigerian actor and producer, Fabian Logede, stressed the need for countries to offer incentives that appeal to Hollywood producers. He mentioned requirements such as using a significant percentage of local crew members, which can boost the industry and create opportunities for local talent.
Echoing similar sentiments, Nigerian filmmaker Chike C Nwoffiah emphasized the importance of strategic positioning in the global film market. He cited the example of South Korea surpassing Indian films in Africa due to deliberate efforts to cater to the audience’s preferences.
Mr Nwoffiah advised Uganda to focus on building a positive reputation to attract international productions. He recommended starting with low-budget film producers to establish relationships and leverage local manpower and locations for film exports.
Addressing challenges such as piracy and copyright violations, the experts emphasized the need for better industry policies and copyright protection. They highlighted the significance of clearing music rights and avoiding unauthorized brand placements in films to ensure international distribution opportunities.
In conclusion, tapping into the film industry requires strategic planning, policy reforms, and collaboration with industry stakeholders to create a conducive environment for growth and international recognition. Uganda’s potential in the film sector can be maximized through targeted efforts to attract foreign productions and protect local content creators’ rights.
