A dead king, king set. After the traumatic end of a format as consolidated as Sálvame, this Monday the broadcasts of Así es la vida began on Telecinco, a program that has the challenge of maintaining the level and the audience harvested by the production of La fábrica de la tele.
The space presented by Sandra Barneda and César Muñoz has an expiration date, because in September, Ana Rosa Quintana will assume the same slot with a new magazine, TardeAR.
However, it seems that the networks have not adapted too well to the premiere of Telecinco’s new summer bet. In its first broadcast, in which topics as diverse as the Tamara Falcó wedding, the life of Camilo Sesto’s son or the presence of Maxi Iglesias as a star guest have been discussed; the format has received fierce criticism on social media.
Many users have not granted a margin program to the new format before starting to ask for the return of Sálvame to the Mediaset grill.
Así es la vida is presented to the public as “a space open to current affairs and entertainment with a casual and fun point of view in an atmosphere of spontaneity, improvisation and good vibes”, although it seems that the audience has not yet grasped this will of Mediaset.
Among the list of collaborators who will participate in the new program are Pedro García Aguado, Beatriz Trapote, Cristina Rodríguez, Antonio Sánchez Casado, Rosa Villacastín, Gema Fernández, Suso Álvarez, Naomi Asensi, Melody and Joana Bonet.
