Every year, a group of designers, sociologists and journalists, among many other professionals, meet to decide which color represents the needs of large global societies. For 25 years, Pantone has been announcing an annual color that we have subsequently found present in communication campaigns, clothing, interior designs and, yes, even travel trends.

In the case of Pantone color 2024, Peach Fuzz (or Peach Fuzz 13-1023) invites you to be discovered through fascinating places where this soft and cozy beige predominates, which we can find from the best sunsets to the plumage of the flamingos of Bolivia. .

The Pink City of France owes its nickname to the tone of the typical brique foraine, or reddish and pink brick used in much of the construction of its old town. However, pink is only a starting point: just admire the play of the sun to appreciate various colors throughout the day, including a Peach Fuzz present on the facades of this magical and welcoming city.

There are more than one legends that speak of the origin of the Pink City of India: from those who claim that it was Maharaja Ram Singh who ordered the urban center to be painted this hospitable color on the occasion of the visit of Prince Albert of Wales and the Queen. Elizabeth in 1876; to those who relate the color to the presence of a type of red sandstone used for the first time in the well-known Palace of the Winds (Hawa Mahal) in 1799. In any case, the mystery still floats between the towers of the royal palace, an imposing fort Amber and buildings of irresistible exoticism enchanted by a color that is sometimes pink, other times peach.

Peach Fuzz is a color very present in nature, especially when we talk about the sunset. And what better than the iconic Hermosa Beach in the city of Los Angeles – it was here where Sebastian, the character played by Ryan Gosling in La La Land, sang City of Stars for the first time -, to succumb to a sunset where all the pleasures of The West Coast of the United States seem to merge into a unique watercolor.

Thinking about this year’s Pantone color also means thinking about the characteristic plumage of flamingos and places like the Uyuni salt flats, in Bolivia. The highest salt desert in the world – 3,650 meters above sea level – lends itself to a warm color palette that encompasses the flamingos that dwell in the different lakes, the sunset and the arid tones of the desert.

The main inspiration for Walt Disney World’s Cinderella Castle is Craigievar Castle, a fairy-tale construction almost 10 kilometers from the town of Alford, in the Scottish county of Aberdeenshire. A set of pink tones surrounds this icon completed in 1626 by the merchant William Forbes which, especially during sunset, takes on an irresistible color.

The heart of the most universal Moroccan city is a peach color from the soft terracotta and clay used in the construction of the impressive medina. A chromatic journey with orange-pink as the common thread and all its possibilities depending on the incidence of the sun: from the tones of the Ben Youssef madrasa to the map of colors that extends between bazaars, ancient walls and walls eroded by the breeze and the magic.

A coveted lens for photographers and designers around the world, the Red Wall conceived by architect Ricardo Bofill in the Alicante town of Calpe is an ode to the adobe homes of North Africa and the chromatic charm that dances between blues, reds and pinks kissing the Mediterranean. A vacation home that has become a magnet for Instagrammers and influencers for years to the point of leading its neighbors to charge for entry and restrict visits.

Architect Melvin Villarroel conceived one of the most iconic hotels in the Canary Islands following the patterns of ‘feng shui’, the influences of Moorish architecture and Coderch modernism through a set of interconnected structures that evoke dream gardens and a pink color that mutates depending on the whims of the sun. Accented by the blue of the Atlantic, the Peach Fuzz invades this refuge in Guía de Isora where you can succumb to a unique chromatic fantasy between Michelin-starred restaurants and one of the most impressive golf courses in Tenerife.