This Monday, June 26, Así es la vida has officially started its broadcasts. The Mediaset and Cuarzo Producciones program faced an unequaled challenge: to replace one of the most socially relevant television programs in recent times, Sálvame.
With this premise, a journey began that will last throughout the summer and that is already born with an expiration date. In September, Ana Rosa Quintana will assume the same slot with a new magazine, TardeAR, about which few details are still known. But now, it will be Sandra Barneda and César Muñoz who must maintain the level (and the audience) harvested by the production of La fábrica de tele, which said goodbye on June 23 for good.
At the end of the daily series Mía es la venganza, at 4:45 p.m., Así es la vida began. A start that had the difficult task of surprising and innovating, with a César who has introduced the collaborators to the rhythm of the Eurovision song Cha cha cha. It is true that, if compared to other stagings of Sálvame, where there have been pride floats, orchestras, a procession of cars…, the average viewer would expect a little more. In addition, the pace has been noticeably slower than in Sálvame, without videos or queues for each piece of content.
The presenter from Extremadura is, without a doubt, one of the great positive surprises of the program. Although he had already been seen in other Cuarzo productions such as La Roca or Madrid Directo, César Muñoz makes the leap to the presentation together with Sandra Barneda, both showing great chemistry and ease before the public.
The set of Así es la vida has been versatile and innovative in its first installment. A great investment in resources with huge screens and a table that acts as a stage and also serves to project images. The lighting, on the other hand, was a bit cold for an afternoon program and was more reminiscent of a night space.
The position of the collaborators is also remarkable, extremely close together and without occupying the entire table. Among them, profiles as different as those of Pedro García Aguado, Marina Esnal or Rosa Villacastín have coexisted, combining the social chronicle with the purest news.
At the premiere of Así es la vida, the actor Maxi Iglesias has been counted as the first great guest. The interview has once again tried to innovate with respect to what is already known: the table was replaced by a set in which Sandra chatted with the interviewee on the floor, something that has been valued positively, although it is not suitable for all kinds of guests.
Finally, and to maintain a certain line of continuity with its predecessor, the program maintains the exclusives of the heart. In them there have been protagonists as diverse as Tamara Falcó, at the gates of her wedding with Íñigo Onieva, or unpublished profiles on Telecinco such as that of Camilín, son of Camilo Sesto.
