“All our sneakers are made in Spain with natural materials. There are messages that Nike, Adidas or Skechers cannot say,” Yuccs publishes on a large advertising banner on Serrano Street. The Spanish firm has made sustainability its great claim and thanks to its original materials with which it makes its sneakers – for example grape skin – its products can only be obtained through a waiting list.
Aware of its success, the firm led by Pablo Mas, little by little expands its collections. In time for spring, the Spanish brand has launched an exclusive collection for men that promises to sell out before the season arrives.
Named Merino Wallabee and made with merino wool, its flagship sustainable fabric, Yuccs has created a men’s collection with clean, minimalist and, above all, comfortable lines. “Enjoy total comfort with the most versatile and elegant sneakers made with merino wool,” writes the brand on its official Instagram account along with one of the new and exclusive models for men.
The key to its success lies above all in the versatility of its models. Created in neutral tones and easy to combine, Yuccs sneakers can be worn in informal looks and even to go to the office, with sports suits.
With this collection, the brand seeks to enter men’s wardrobes as the sustainable, local and versatile option on the market.
