Netflix communicates every week the titles of its catalog that have been most viewed by volume of hours. It is the platform’s way of boasting of real successes while rival content platforms, in contrast, do not offer data. The usual thing is that the novelties occupy the lists but, unexpectedly, last week The maid slipped among the most watched in English, the miniseries with Margaret Qualley and Andie MacDowell.
At the time, La asistenta had been a phenomenon of word of mouth. Based on a best-seller by Stephanie Land, who wrote a novel revealing her experiences as a penniless single mother and having to accept precarious jobs as a cleaner, it was among the most viewed on the platform for thirteen weeks after its premiere in October 2021. It accumulated 655 million hours watched.
How can it be that now it is back in fashion if a second season has not been produced nor has a similar series appeared in the Netflix catalog that leads to recommending it on the menu? Well, for an arbitrary reason: videos of the series titled Maid in its original version began to be published on TikTok, these went viral and this has led the drama to become popular again with almost 14 million hours viewed and an eighth position on the list. .
It is not the first time that TikTok demonstrates its power at the serial level. You just have to see how prolific Jenna Ortega’s dance was on Wednesday, covered thousands of times on the social network, or the amount of material published about Stranger things with the great song Running up that hill by Kate Bush.
In the case of La asistenta, the phenomenon draws attention because it is a series that is not in fashion, that was released a long time ago and that, furthermore, does not have a youthful profile. But, if it helps new viewers discover it, what a wonder it will have come out of TikTok because The Assistant is a fantastic drama, as hard as it is emotional, which served to catapult Margaret Qualley as one of the great promises of Hollywood, emancipating herself from the label daughter of Andie MacDowell.
Attention, also, to the video that the author of the novel has published on her account, in which she recalls the times portrayed in the series. “The Assistant, the Netflix series based on my memoirs, has been going viral on TikTok lately. I thought you might like to see old photos and videos from those times. Thank you for your support!” she wrote in the post.
More predictable are the podium positions of the most viewed from last week. Arnold Schwarzenegger led the most watched action comedy FUBAR with 88.9 million hours watched; XO, Kitty, the television spin-off of the To All the Boys I’ve Loved Before movies, slipped into second position in its second week with 63 million; and, finally, La reina Carlota consolidated its success with 42.9 million more hours watched.
