Telecinco’s afternoons are experiencing a deep audience crisis as a result of the latest programming movements. The replacement of Sálvame by a new, much whiter magazine, Así es la vida, in addition to the broadcast of the series Mía es la venganza after the news program, have caused the collapse of the evening slot on the main Mediaset channel.
The fiction starring Lydia Bosch has not yet caught on with viewers and will say goodbye after the broadcast of the 110 episodes agreed with Alea Media, producer of Mía es la venganza. In addition, next Monday it will stop broadcasting on Telecinco and will go on to Divinity at the same time, as Sandra Barneda confirmed at the beginning of Así es la vida this Thursday.
“You have just seen Mia is revenge, and I have news to give you: you have to know that tomorrow (Friday) you will be able to enjoy the last chapter of the series on Telecinco, because starting next week, the Lydia Bosch series will continue in Divinity”, Barneda announced as soon as his program started.
The presenter also gave good news to the followers of the Cuarzo Producciones magazine: “We will start at 3:45 p.m. to be with you until 7:00 p.m.,” she continued, to which her partner César Muñoz responded : “More time to comment on everything that happens.”
This Friday the last broadcast of Sálvame Deluxe will take place, which has extended its stay on Telecinco for a few more weeks compared to its daily counterpart, canceled on June 23. Its substitute will be called La última noche and, identical to Así es la vida, it will be presented by Sandra Barneda with the production of Cuarzo.
For now, none of the new content that the Mediaset channel has released has managed to match Jorge Javier Vázquez’s program, losing several share points in all its slots. Mía es la venganza, in fact, it has fallen to third position in the general channels, being surpassed by Antena 3 with Amar es para siempre, and by La 1 and La promesa.
