The end of Sálvame is choking Telecinco more than what its board expected. Despite the skepticism around the after-dinner proposal for which the chain has opted to erase the strong footprint of the space that until now occupied this position, in Telecinco there was still faith that it would come out on top.
However, the first victim of the controversial ending of Sálvame and its substitutions has been the series Mía es la venganza, which has not had good data among the audience and has made it clear that the program presented by Jorge Javier Vázquez will be very difficult to replace.
With a discreet 7% of the share in the after-dinner time, the series has not given the stature and Telecinco has decided to cancel it suddenly to try to reverse the complicated situation they are facing.
Added to this is the fact that the program Así es la vida, which also premiered recently on the network, is not even managing to match the numbers of Sálvame, which usually averaged more than a 12% share.
To make matters worse, despite the fact that Telecinco has already dispensed with Mía es la venganza, it has only broadcast 17 episodes of the 110 that it has recorded, so now the questions are how it will make the rest of the series public, if it is it does.
The series, the object of mockery and hints by Sálvame collaborators, has been the first victim of Telecinco’s new afternoon strategy that seems to be failing to improve on the previous bet.
