Socialité is one of the only programs that has survived on Telecinco’s schedule after the change of direction that the network took. A space that has had to be renovated in order to continue. So much so, that they decided to get rid of María Patiño as presenter, welcoming María Verdoy.
Currently, it has a double broadcast on weekends on the main Mediaset network. However, it seems that the audience data it collects is pleasing to the managers and they have decided to turn it into a daily program, this time on the Divinity channel, as 20 minutes has revealed.
With this, Verdoy will go on to present from Monday to Friday on the channel that once hosted the now canceled Butterfly Catcher for several years. This is how they intend to recover this space that they lost with the end of the program presented by Nuria Marín and Nando Escribano.
But this decision is not exclusive with the current broadcast on Saturdays and Sundays. Socialité will continue to offer the latest news of the gossip press on weekends on Telecinco, as it has been doing in recent years.
This joins the numerous changes that it has undergone in recent months. Not only did they remodel the set, but they also changed production companies. This program was produced by La Fábrica de la tele until it separated from Mediaset. After this, it passed into the hands of Christian Gálvez’s production company, Fénix Media Audiovisual.
And it seems that, despite all these twists, the audience still wants to enjoy the program and this is demonstrated in the similar audiences. Although María Patiño reached 11.9% and 766,000 viewers, being the best Sunday of the season, María Verdoy achieved 11.7% and 737,000 viewers in her best figure this year.
After these twists in the program, María Patiño claimed to have had a bad time having to leave her job. “I felt very lost. It has been difficult for me to enjoy my free time,” she said on the TV3 program Col.lapse, admitting that she was under psychological help. And it is not the first time that she confesses to being a “workaholic.” Something she hasn’t been able to have for several months.
However, now he is very happy with the new opportunity that his production company, Fabricantes Studio, has given him: Sálvame is back. The program that has been successful for 14 years will return presented by Patiño, but this time it will be broadcast through social networks.
