Chanel has united what the big screen has not yet achieved. Spanish actress Penélope Cruz and Hollywood star Brad Pitt share a shot for the first time in a short film advertisement that promotes the French luxury brand’s iconic bag.
Under the orders of director Inez and Vinoodh, this unique star couple – who, despite knowing each other personally, had never worked together – stars in a tribute to the film A Man and a Woman (1966), a title that, according to Chanel, explores “one of the best emotions in life: falling in love.”
“This campaign repeats almost word for word, scene by scene, some of the original sequences of the film,” explains the firm. On stage, Penélope Cruz, emblematic Spanish star and Chanel ambassador since 2018, and Brad Pitt, cult actor who in this short plays Jean-Louis, a withdrawn man and a question that flies over the room: “Do you have any rooms available?” “,” says the Spanish woman.
The creative director of the brand, Virgine Viard, thus dives once again into the seventh art and draws on film culture to extol the character of Chanel’s most famous bag: the 2.55 model. “The bag we see in Claude Lelouch’s film was actually Anouk Aimée’s personal bag, her favorite, the one she used both on and off screen,” she reveals.
He in an immaculate and fitted suit and she in a black high-neck knitted sweater represent the distinction and elegance of the historic brand. On the table, among them, the 2.55 is presented as the protagonist of the evening to praise his neutral and basic styling in the Chanel universe. A tribute by Viard as a declaration of love for cinema and luxury.
