Some call it the ‘Kim Kardashian effect’ and others an extension of what was popularized in the 2000s as the ‘push-up’ effect bra. In recent years the focus has been on the butt and how to get the most out of it without the need for cosmetic operations or gym exercises.
A decade ago, shaping pants or stockings became popular, that is, those that, thanks to their compression or – in the case of jeans – the position of the pockets, stylized the figure. The fever for that hourglass figure has changed the demands of the public; now they prefer curves to a sculpted silhouette.
To increase the volume of the butt, some brands have recently launched a garment that is revolutionizing the market: padded pants and panties. María Pombo has been one of the latest influencers to recognize in her Amazon Prime Video documentary that one of her tricks to show off her butt on the red carpets is found in this accessory that has already gone viral.
This is a culotte that has padding to lift and increase the size of the buttocks, while providing a rounded and natural shape to the whole. It can also be purchased in a thong version, like the In My Syze model from Your Are The Princess. A trend that has reached the multinational M
A spokesperson for M
In 2023, the British Association of Aesthetic Plastic Surgeons said that the popularity of BBL had increased by 20% year on year. It is also one of the deadliest surgeries. A report by the Aesthetic Surgery Education and Research Foundation published in Aesthetic Surgery Journal noted that one or two in every 6,000 butt lifts ended in death, the highest mortality rate for any cosmetic surgery.
Rapper Cardi B has been one of the famous people to admit that she had undergone this operation and strongly advised her followers not to do it. Last year she confirmed that she had had her BBL removed.
