Since its inception as a mail-order video store, Netflix has been able to adapt to the market. They were the first to bet on digital streaming on a large scale and became the giants of the sector, despite the arrival of new rivals and their problems with password sharing. Now, the North American platform has gone one step further, announcing the opening of a new business inspired by its content: Netflix Bites.
As the name suggests, it is a restaurant that will have food and drinks that pay homage to its successful series and movies. The restaurant will be located in the cradle of Hollywood: Los Angeles, specifically in the Short Stories Hotel. It will be a limited time experience, since the establishment will open its doors on June 30, but reservations through the website are only available until July 25.
Those responsible for the initiative promise “an elevated gastronomic experience” that will seek to combine the best food prepared by the best chefs with live experiences of their successful franchises. Several of the chefs involved have participated in Netflix projects and have enviable resumes, such as the holder of a Michelin star Curtis Stone, Dominique Crenn or the master mixologists Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin.
Stone himself made his enthusiasm for the project clear in a statement. “This screen-to-table experience to give fans a taste of what happens in front of the cameras is just incredible,” the chef explained. He also had words about it Josh Simon, vice president of consumer products: “From the episode to the main course, with Netflix Bites we are creating an experience in which fans can enjoy dishes from their favorite series.”
At the moment Netflix has not advanced any menu item, but the statement mentioned the real-life experiences of works such as Los Bridgertons, Stranger Things and La Casa de Papel. The only images that the platform has shared in this regard are of the building, with a white façade covered in plants and a multicolored portal that refers to its history in the world of television.
This type of premises, commonly known as “pop-up”, are well known around the world. In terms of restoration, those based on animated series are very popular in Japan, while in other areas such as textiles they have already been seen in Spain. A recent case is that of the Chinese company Shein, which set up a very well-received temporary store in the Portal de l’Àngel in Barcelona.
