The new video-on-demand platform Mundotoro TV is already in test broadcast as the first step to succeed Movistar, owner until March 23 of Canal Toros, in the broadcast of bullfights live from Spain, France, Portugal and Latin America, as well as other content related to bullfighting, interviews and reports.
Available on the mundotoro.tv website and in an application for mobile phones and smart televisions, the streaming service (which will be for the bulls like Dazn for the sport) will premiere live this Sunday, April 9, with the transmission of the Sunday bullfight of Resurrection from the Maestranza (Seville).
The platform will have a monthly subscription of 14.99 euros or an annual subscription of 149.99, as well as the option of contracting individual events for 9.99 euros. According to Pablo Romero, director of distribution for Mundotoro TV, in the first week with the open subscription period “registrations have exceeded our expectations; With these data and the evolution that we can assume, we consider that the viability of the project is assuredâ€.
With more than one hundred live broadcasts already secured from Spain, France, Portugal, Mexico, Colombia, Venezuela and Peru, Mundotoro has also reached agreements with Vodafone and Tivify to offer it as an integrated service within their subscription packages, although they will not be available yet. on day 9.
The platform had also reached an agreement with Orange TV, which even began to broadcast a test channel, although it later disappeared without Mundotoro having received any explanation. There are also contacts with Movistar Plus, but they are “less advanced conversations”, according to those responsible for the service.
Although, according to its editorial director, David Casas, this platform “does not change compared to what has been before”, the purpose of the new service is “to take care of the usual fan, but also to open the doors to new audiences that correspond to the digital ageâ€.
Despite maintaining the television bullfighting tradition, this service will try to give the bullfight a more cinematographic dimension, with 17 cameras for the major fairs in Madrid, Seville and Valencia, super-slow cameras or a drone that will capture previously inappreciable details. In addition, the service will have weekly content made up of interviews and reports accessible at any time and a 24-hour channel in which this content will alternate with direct from the square.
