Retro but daring, elegant but modern. Valérie Messika’s new 2023 campaign is inspired by the world of American cinema with the iconic Kendall Jenner and the famous dancer and actor Alton Mason as main protagonists.
With Pontiac’s shiny chassis and bodied seats, both embark on a contemporary road trip that draws inspiration from life in 1960s America. The raw, mineral, arid desert contrasts perfectly with the glistening latex, gold and diamonds.
The new trends follow the rhetoric of the mix
Kendall Jenner, a woman with many faces, embodies a mysterious and free young woman behind the wheel of a red Pontiac. Sometimes a modern Grace Kelly and sometimes a new Thelma
“Kendall has a very powerful natural presence. In front of the camera with a single glance, she is already there. She embodies values ??that are in tune with our Maison. A woman accomplished and self-confident, in harmony with modern times. This is the strength of the Messika house”, explains the founder and artistic director of the high jewelery firm, Valérie Messika.
A force that he shares with the American dancer Alta Mason in a session masterfully directed by the international fashion photographer Chris Colls, in the Palm Springs desert in which both bring diamonds to life in three chromatic acts: red, blue and violet – the last two will be introduced throughout 2023-.
“In our second show, Alton was our male model. This combination was a great success. Rooted in the world of fashion, always on the go, Alton dances and acts. This fits perfectly with our energy”, concludes the creative.
