A few months ago, Mediaset España changed part of its staff and a new board of directors came in and decided to make a series of changes to the channels. With the intention of making television “more familiar” and accessible to everyone, the new leadership of the communication group decided to end some programs and spaces like Sálvame. This decision caused a lot of controversy on social networks, where many users complained about the businessmen’s reasoning when publishing, shortly after, the return of GH VIP to the screens.
Although we have seen a clear change in strategy by placing new series on the television grid, celebrating special programs and betting on new formats, the reality is that the beginning of the season has been very difficult for Mediaset in terms of audiences. The communication group has set historic lows, something that was not expected.
One of the latest attempts by the audiovisual giant to grow its results and attract a younger audience has been the creation of a new format with influencers and celebrities from the Mediaset universe: In Search of Nirvana.
The reality show revolves around a group of eccentric young people who travel to different parts of the world, undergoing tests and experiences that they are not used to in order to win a prize of 30,000 euros.
The program, which was conceived from the beginning for the Cuatro network, spared no expenses and signed a very powerful casting: Cristo Casas (Los Gipsy Kings), Andrea Gasca (The Island of Temptations), Alejandro Nieto (Survivientes, LIDLT ), Christofer Mateo (Survivors), Inma Campano (LIDLT), Mahi Masegosa (Sewing Masters, Survivors), Aless Gibaja (Influencer, GH VIP), Charlotte Caniggia (GH VIP and businesswoman), Iratxe Soriano (Neighborhood Princesses) and Yolanda Claramonte (GH 15 and social networks).
Despite the audiovisual giant’s attempts to collect data, the project premiered with a more than fair 4.9% audience share and 508,000 viewers on average on Cuatro night.
The second episode of the reality show confirmed the poor results by signing a 3.9% share and 369,000 viewers on average. Last Monday, Mediaset decided to carry out a double broadcast that further damaged the final score: 3.7% share and 341,000 viewers and 3.1% share and 117,000 viewers respectively.
It should be noted that the space shares the day with Operación Triunfo, a musical program presented by Chenoa that captures all the social conversation and expectation among the younger audience.
