“Red doesn’t look good on me”, “my teeth look yellow with this pink color”, “this tone doesn’t suit me”… These are some of the phrases most often uttered by women who find it difficult to paint their lips in these shades. more vibrant. A problem that is solved with the lipsticks from the new collection with which Charlotte Tilbury expands her franchise dedicated to Hollywood.
The makeup artist for celebrities and models surprises with her first launch of the year that has already gone viral on social networks before going on sale, and that some lucky ones like Emma Stone, Jessica Chastain or Kate Moss have already tried. The British model and close friend of Tilbury has become the star of the Hollywood Beauty Icon Lipsticks campaign, where she recreates one of Marilyn Monroe’s unforgettable looks while she wears one of her new lipsticks. Jourdan Dunn, Michaela Jaé Rodriguez and Bella Tilbury, muses of the brand, also appear.
With this launch, the businesswoman sought to pay tribute to those beauty icons from the golden age of Hollywood, such as blonde ambition, but she has also been inspired by celebrities who are a reference today. “For years I’ve studied vintage photographs and films of Hollywood’s most famous beauty icons, deciphering the colors, curves and contours that made their lips so iconic! and packaging their secret architecture into my world-loved lip formulas !”, explains the makeup artist.
Tilbury wanted to share her beauty secrets with her thousands of clients, which have made it possible for products such as Pillow Talk lipstick or Beauty Light Wands to become some of the most viral items in recent times. On this occasion, bet on red and pink to be the two star tones of this 2024.
The businesswoman tells how throughout her thirty-year career she has been fascinated by lipsticks and the power they possess. When she was little, she watched her mother Patsy apply lipstick in a powerful ruby ??red, an act of beauty that gave her confidence, strength and a touch of happiness.
The Hollywood Beauty Icon Lipsticks collection is made up of five satin pinks and five modern matte reds that look good on all skin types, highlight the complexion and give volume to the lips. From the Hollywood Pinks range, Icon Baby is the color that has all the numbers to sweep sales and become one of the best-selling products of the year. Charlotte has created this pink shade, a mix of nude and 90s pink shades to achieve the perfect nude pink color. “There’s no red carpet couple more iconic than Kate Moss and a nude lip,” says Tilbury.
The other four lipsticks in the rose range are 90’s Pink, Rose to Fame, Red Carpet Pink and Candy Chic. They feature Charlotte’s famous K.I.S.S.I.N.G formula and are enriched with pink Lip Filter Effect pigments, which instantly make lips appear fuller and wider. “It is the new generation of pinks and they are perfect for following trends like Barbie Pink, Balletcore…People will become obsessed with Icon Baby,” says the makeup artist.
As for the Hollywood Reds, they are five reds that flatter all women and are designed to capture everyone’s attention. The Cinematic Red stands out, a beautiful, nuanced, flexible and beautiful cherry red that has 3D Hollywood Effect red pigments that define the contour of the lips. Completing the range are Mark of a Kiss, Pizzazz, Hollywood Vixen and Fame Flame. Five lipsticks with great chromatic impact that have been made with the firm’s award-winning Matte Revolution moisturizing formula. “I always think about my clients and their needs,” explains Charlotte, who adds that her goal is for women to feel like real Hollywood stars using the same products that celebrities use.
To make this beauty experience more complete, Tilbury has created five new Hollywood Beauty Icon Lip Cheat liners that reshape, resize and perfect the symmetry of the lips. She has also enabled the Pro Beauty Tech tool on her website and App to find the perfect red and pink.
With this launch, Charlotte Tilbury expands the collection dedicated to Hollywood. Ella’s Hollywood Flawless Filter illuminating base is one of the most desired and sold in the world, as well as the Hollywood Contour Wand or the Hollywood Glow Glide Face Architect illuminator. To understand the success of these items, the key is innovation. As Charlotte herself assures, although dupes (copies) of her viral products continue to appear on social networks every day, the truth is that they cannot be imitated. “They have unique ingredients,” Tilbury says.
