Lorenzo Lamas managed to position himself as one of the most acclaimed actors between the 70s and 2000s for his participation in the audiovisual world. His roles in films such as Grease or Snake Eater, and in series such as Renegade or Falcon Crest, made him gain great popularity worldwide.
Since his most glorious moment he has not been at the top again, but he remains linked to cinema through the production company where he works, The Asylum, specialized in making low-budget remakes of blockbusters. But if there is something that has made many excited, it has been seeing him again as ‘the king of beds’ four decades after his famous announcement.
The renowned Hollywood actor increased his popularity by starring in an advertising campaign in which he appeared advertising bedding for the Reig Marti brand. In this spot he showed off his naked torso covered in a quilt and reclining on a large mattress. Something that earned him the title of king in this type of products.
Now, the Dormitorum brand has wanted to revive this myth again and has gotten Lorenzo Lamas to become its new face, advertising its mattresses. Although this time he appears more modest with a shirt and without lying between sheets, the actor once again shows that he is still a “cool guy.”
“I’m Lorenzo Lamas, a great guy with great hair or gray hair,” says the artist in the spot. “It is a salute to an entire generation that was influenced by Lorenzo Lamas’ films and advertisements, with a nod to current trends and content. A crossover that will not leave anyone indifferent,” says Alexis Amaya, CEO of the company, as reported by Digital Marketing.
But he has also not hesitated to recreate the legendary photograph in which he appears without clothes and with his arms over his head in the promotional photos. And she wanted to show that she is still in top shape at 66 years old.
Although this announcement is already making its rounds on social media, it will not be until the end of this month when it can be seen on television and its image will cover the streets of Madrid, Tenerife and Gran Canaria. But, yes, it will be on these networks where you can see new nods starring the actor to his previous stage as ‘the king of beds’.
And it is precisely in this digital world where some fans of the actor have wanted to thank him for this appearance. “Sublime”, “This is cinema” or “Excellent” are some of the comments that Lorenzo Lamas has received in this new stage in which he enters, forty years after becoming a mass idol.
