Telecinco could have a plan B in the face of the poor ratings for TardeAR, the new afternoon program presented by Ana Rosa Quintana on the network and which continues to be below its main competitors after its first week of broadcast. The Unicorn Content space, which especially faces her former partner Sonsoles Ónega, has been the third option for viewers on most days.
Its premiere, on September 18, was the consummation of a transition that began last May with the news of the end of Sálvame, which said goodbye to the audience at the beginning of the summer and handed over the baton to Así es la vida , with Sandra Barneda. Cuarzo’s program continues on the grid, although reduced to just one hour as the opening act for Ana Rosa.
Despite this rearrangement in its daily programming, Telecinco could be considering returning to the previous situation and recovering Sálvame in its afternoons, as revealed by one of its members during a good part of its television career. Laura Fa, who recently joined Espejo Público as a collaborator, stated this in an interview for Catalunya Ràdio.
Asked about Chinese Tales, the space that Jorge Javier Vázquez currently presents in the network’s access prime time and that does not convince the audience either, Fa is clear: “It is a mystery that we all have because the best and brightest minds in The TV factory is working on this program,” he says of the bad data collected to date.
These bad data not only affect both programs, but it is a situation in which the entire chain is involved, and practically none of the changes made over the last few months have worked. “They have much more pressure because Ana Rosa, who made 10%, is not working either, and she does not have this pressure,” says Laura Fa about TardeAR.
That is the reason why the door to a hypothetical return of Sálvame would be open. “If Ana Rosa makes 8%, 7% or 9%… I don’t rule out that someone with half a brain will say that they come back,” he said, recalling that the audiences for the La factory de la tele program were around “14%, four points less.”
