Motherhood and fatherhood are very demanding. It is always a great challenge to find the perfect balance between daily responsibilities and full dedication to your children. In this context, in which time never seems to be enough and obligations accumulate, a new solution seems to have emerged: child walkers.
This idea, which focuses on “taking the children outside for you” and taking them to “the greenest playgrounds in the entire city”, promises to be an escape valve for those parents who, trapped in the whirlwind of modern life, they find it difficult to dedicate the desired time to their children’s outdoor activities.
Figures such as Laura Escanes, Tania Llasera and Ana Peleteiro have not hesitated to give it a chance or, at least, to share its existence through their Instagram profiles, which indicates the growing interest in exploring new forms of family conciliation.
The operation of the service is simple: after being hired, the professionals are in charge of picking up the children, securing them with harnesses to prevent them from getting lost and guiding them to the greenest parks in the cities of Valencia, Madrid and Barcelona.
Some users have expressed their perplexity and have criticized what they consider to be an excessive outsourcing of parental responsibilities. “Excuse me? Are people starting to get delirious or what’s going on? I don’t even know what to say,” said one, while another noted that he hopes “it’s a strange advertising campaign.”
In this respect, anything could be. Behind this peculiar initiative could be a promotional action by a well-known brand of glasses, known for its creative and, at times, provocative approaches. It wouldn’t be the first time they’ve done something like this.
Furthermore, Laura Escanes is the image of this brand and the profile of the child walkers only follows three people, who are the same influencers who have promoted it. As if this were not enough, many of the children who appear wear glasses. The objective, as one user explained, would be to raise awareness among parents about childhood eye problems due to overuse of screens.