It looks like jelly but it is actually the most viral makeup product of the moment. Milk Makeup has managed to make its latest launch the most desired of the season and the most viewed on TikTok after its success in the United States, where it has swept sales.
These are the Cooling Water Jelly Tint, a tinted gel in stick format that is now available in Sephora stores, both physical and online, starting this week. This stick product is designed to achieve lips and cheeks with the most juicy appearance and has conquered TikTokers, who do not stop publishing videos showing their astonishment with the results obtained.
“Inspired by Milk Makeup’s bestselling Cooling Water Stick, this lightweight tint adheres to the skin (…) Its hydrating seawater and aloe formula provides a cool and refreshing sensation when applied. It also contains vegan collagen that helps firm the skin. skin,” says Sara Wren, artistic director of the firm.
The jelly blush, available in four shades (Splash, Spritz, Chill and Burst), can be applied to the lips and cheeks and its finish is similar to that of a jelly bean, which makes it a very desirable product as several TikTokers have shown, They couldn’t resist and bit him. The reality is that it is not edible as the brand has warned.
The Cooling Water Jelly Tint went on sale just a month ago in the United States and Canada and the success was “incredible” as Wren states. “All four shades sold out twice, first within 24 hours of their initial release and again within the first two weeks of release,” he says.
These products can be stored in the refrigerator to enhance their calming benefits. “Every time you use something cold on your skin, it helps constrict blood vessels and reduce swelling,” says the artistic director.
Its application is very simple and does not alter the base or concealer previously applied. “It adapts perfectly to other water-based makeup products without dragging them down,” says Wren. On social networks, several girls have shared their impressions after using this product for the first time, highlighting its easy application and its modular effect to adapt to all skin types. You must not forget that it is a dye, therefore, you must work immediately to blend it without problems.
The Cooling Water Jelly Tint are priced at 28.99 euros and are only available at Sephora.
