Italian craftsmanship and strong New York architectural character merge in the new Gucci store on Wooster Street. A renovated space that maintains the original structure of the building – a place with 155 years of history that housed a pencil factory – and integrates modern finishes in homage to the Soho neighborhood.
“The interiors feature a deliberately simple selection of icons of Italian design – the work of Cassina, B
Positioned as the best-selling brand of 2023, according to the McKinsey Global Fashion Index, Gucci has managed to create a stellar entourage of brand ambassadors, including actress Jessica Chainstain, Daisy Edgar-Jones and Maude Apatow. None of them wanted to miss this exclusive inauguration, which has also served as a pretext to present their spring/summer 2024 women’s collection.
Daring but faithful to the brand’s Italian tradition, the line mixes tailored pieces with more fluid and romantic garments, such as a satin mini dress or tiny shorts, the clear protagonist of the season after the rise of the ‘no pants’ trend. .
In addition to exclusively presenting the collection for the imminent spring, the boutique’s window has displayed limited edition items, such as a version of the Jackie Notte bag in acid green, and has installed an Ancora trailer customized by the manufacturer at the doors of the building Airstream, decorated with tulips in ‘rosso ancora’ tone, which has traveled through different neighborhoods of the city.
