Campofrío has decided to rescue the eternal meme about the reasonable resemblance between the journalist Chelo García-Cortés and the legendary actor Robert Redford. Thus, the sausage brand, famous for its advertisements with touches of humor and social criticism, has launched a new campaign with the Galician as one of its undisputed protagonists.
The journalist, recently signed to TVE’s Mañaneros and best known for her silent work in Sálvame, stars in a spot that plays with the confusion of identities. At one point in the ad, the veteran reporter tries to take money from it and the machine greets her with “Hello, Robert.” Chelo, then, does not hesitate to clarify firmly – and with a point of indignation – that she is “Chelo, Chelo!”, tired of people continuing “all day with the same story.”
This nod from Campofrío has not only revived the meme with force, but also seeks to make the audience reflect. The advertisement, titled Finíssima Línea, does not simply mock García-Cortés’ situation but invites us to reflect on the limits in various everyday dilemmas.
The most interesting thing is how Campofrío uses the name of its food line, Finíssima, to play with that “thin line” that sometimes separates what is good from what perhaps is not so good anymore. And, of course, in the midst of all this philosophical muddle, it becomes clear again how fine the line is between Chelo and Redford.
Even Jorge Javier Vázquez himself, one of the ideologues of the meme, has given his opinion on this matter. Although he has admitted that he is happy about this news, he seemed somewhat sad because he is looking for advertising campaigns very carefully. At the moment nothing has come of him.
The Catalan presenter has highlighted that they have only signed the journalist because “she looks like Robert Redford”. Furthermore, he has once again positioned himself as a possible candidate for future collaborations: “They could have signed me, since I am of turkey age.”
