Mediast has been working for many months to return to what it was in terms of audience. To do this, it has made numerous changes in content, template and directives. Despite this, few programs appear to be working. One of the pleasant surprises is ¡De Viernes!, which has worked since its inception.
Carlos Lozano has been one of the recent interviewees of the program presented by Santi Acosa and Bea Archidona. The presenter, aware of the bad times that his old network is going through, made an x-ray of what is happening at Mediaset.
The presenter focused on the network’s senior management for their handling of television content. “The fault is not with the presenters but with the Content Directors, who have to be updated, but there are some who spend their entire lives there until they retire while there are young people with wonderful ideas,” said Lozano, evidencing a deep concern about the lack of renewal and updating of the chain’s content.
Lozano, who has always shown his courage to speak openly, also pointed out that “in this network there are many presenters who think they are shit, people who think they are shit, and they are nothing.” Although he avoided mentioning specific names, his words They hinted that some of the network’s big names are falling into complacency and arrogance.
In this sense, the former presenter, now that so much attention is paid to mental health, assured that presenters and collaborators cannot believe themselves above good and evil because time puts everyone in their place: “You have to have the “You can never believe that you are nobody, and anyone who believes that is wrong and ends up very badly with depression.”
The fall in Mediaset’s audience is not a new problem. In recent months, the network has experienced a sharp decline in its numbers, which has led to questions about its ability to adapt to new trends in media consumption. The insistence on maintaining programs with little follow-up has been a particularly discussed factor, something that Lozano did not hesitate to highlight: “Before, when you did television, if the program did not work, to hell with the program. Not now. Now they maintain a program with very little audience and you have to shoot, shoot and shoot.
