James Donaldson started producing content on YouTube in 2011, when he was just 13 years old, and he didn’t even need to finish his degree when he came of age because he was aware that, if it came to making a living, he had a goose that lays the golden eggs. in his ingenuity 2.0. Now, at 25 years old, the boy better known as MrBeast will sign a very lucrative agreement: 100 million dollars to create a competition for Prime Video.
The information comes from the journalistic website Puck News, specialized in the audiovisual sector, which reveals that the transport company would have won the bid that was made in the streaming sector to count the YouTuber among its ranks. They are now finalizing the details of the agreement.
And why this interest in signing MrBeast? By the numbers it moves: it has 233 million subscribers on YouTube, so it has an enviable potential audience if it transfers part of its content to a platform.
MrBeast’s personal channel is part of the mechanism of this future competition format: the first episode, which would serve to engage the audience and present how the program works, will be broadcast on the YouTube channel. Afterwards, the remaining episodes of the season can be seen through Prime Video, Amazon’s streaming service.
Donaldson, however, is not without controversy. For example, he often produces videos related to charitable acts and good deeds but receives criticism for using the idea of ??the good Samaritan for personal gain and simply improving his image. He also launched a burger company named after him and, after being accused of offering deplorable food, he entered into litigation with the food company with which he founded MrBeast Burger.
But, when it comes to making a competition reality show, the appeal for Amazon is undeniable: the competition videos it produces are an online success and, after the success of The Squid Game on Netflix, it made its own version for YouTube that accumulates 564 million views. Who doesn’t want this audience for their platform?
