The most recent installment of the epic saga that pits two giants of cinema against each other, Godzilla and Kong: The New Empire, has caused a sensation at the box office since its release. This film, which brings together two iconic cinematic monsters, has captured the attention of the public and has become a resounding success around the world.
Behind this film release lies a strategic collaboration between the renowned Volkswagen automotive brand, the renowned Warner Bros. studios and the prestigious production house Legendary Entertainment. Volkswagen has chosen to join this franchise for the global launch of the film, taking the opportunity to highlight its revolutionary electric model, the Volkswagen ID.4.
The choice of Godzilla and Kong as protagonists is no coincidence, especially in the Japanese market, where the giant primate has become a pop culture icon. Volkswagen Japan has led this activation, creating three fun videos for social networks where the ID.4 joins the exciting cinematic adventure.
This is not Volkswagen’s first foray into the world of entertainment. The brand has demonstrated its ability to partner with major film and television hits, including recent collaborations with Marvel Studios on films such as Ant-Man and the Wasp: Quantumania and Disney series such as Star Wars: Obi-Wan Kenobi, Andor and The Mandalorian.
Along these lines, Volkswagen has used these collaborations to reinforce its commitment to the creation of sustainable mobility proposals. The partnership with Godzilla and Kong: The New Empire is just another example of how the brand seeks to innovate and connect with its audience through the world of entertainment.
