Five years ago, the presence of Chinese automobile brands in Spain was very scarce. However, the situation is changing and numerous Asian firms are landing here. Aiways, BYD, Maxus, MG and Omoda are just some of the companies that have already launched their offensive in Europe with the aim of continuing to grow commercially beyond their own local market. And the reception of its products is being good, so much so that a Chinese model – the MG ZS – was the best seller in the months of August and September 2023 in our country.
“The main reason that explains the success of Chinese brands is their price, which is much lower than any European equivalent, in exchange for not inconsiderable features and equipment,” says the Coches.net expert, Joan Dalmau, who emphasizes that “Low production costs have made it easier for Chinese manufacturers to take advantage of the opportunity offered by the current high inflation context, in which owning a car has become something unattainable for many families.”
Without a doubt, purchasing a car represents a high outlay for anyone’s budget. Therefore, the price is one of the aspects that is most taken into account. For this reason, many consumers choose to go to the second-hand market. In fact, in Spain, every year 2.3 used copies are sold for each new one. And there is growing interest in used Chinese vehicles.
The data collected by the vehicle buying and selling portal Coches.net indicates that searches for some brands of models manufactured in that country have increased fivefold compared to the same period last year.
This is the case of Lynk
