In a remote part of Finnish Lapland, deep within the Arctic Circle, lies Octola Private Lodge, an intimate and secluded retreat where winter tranquility meets ultimate pleasure. This exclusive establishment, winner of the World Luxury Hotel Award and surrounded by virgin nature, is the refined location carefully selected by Aston Martin so that its clients can enjoy a driving experience on ice and snow at the wheel of the DBX707, the most powerful model in the world. Gaydon SUV.

With the unique opportunity to witness the impressive beauty of the Northern Lights from the comfort of the room of this prestigious private lodge, and surrounded by the most exquisite luxury, the British firm proposes a trip for a small group of owners of the firm’s cars. three days that combines well-being and relaxation with adventure and fun.

The proposed program, from February 6 to 9 and with a price of €11,707 per couple, includes leisure activities such as snowmobile getaways, husky sled excursions, top-level culinary experiences that pay tribute to gastronomic traditions of Lapland and, above all, the intensity and fun of driving on ice and snow, with the incentive of performing “eternal” controlled skids on the icy routes enabled by the organization in this remote area in the north of Finland.

A stone’s throw from Santa’s house, with departure and arrival from the nearby Rovaniemi airport, Octola Private Lodge has been conceived and realized in the style of Lappish and Sámi tradition. The shape of the facilities is derived from traditional Lapp ‘laavu’ buildings, which in the past used to provide shelter to people who lived the nomadic lifestyle of this area of ??the Arctic.

The highlight of this unique experience is undoubtedly driving on the ice of frozen lakes on which to experience the performance of the DBX707, the most powerful SUV of the Gaydon brand. Control, precision and intensity are determining factors for effective management of its 707 HP of power sliding to the sound of the crunch of snow and frost under the tires. But the adrenaline of driving is not the only incentive that Aston Martin has reserved for the select group of customers who participate in this winter experience.

The silent white forests of snow-laden trees that surround Octola are the spectacular and captivating environment in which the other part of the complementary activities to the driving program takes place. From an exciting dog sledding tour, to snowmobile tours to unleash the adrenaline to the tranquility of snowshoe walks at sunset, these are some of the formulas planned to connect intimately with majestic nature. and untamed of the Arctic.

Savoring Invirneo’s best seasonal dishes made with locally sourced ingredients by expert haute cuisine chefs is another fundamental part of the experience at Octola, complete with a Spa with every conceivable comfort, including jacuzzis and panoramic saunas from which to contemplate How the Northern Lights develop. An incomparable opportunity to witness this natural phenomenon in all its splendor, creating an unforgettable experience around the “myth” of Aston Martin.