Year after year, the buying and selling market slows down during the months of July and August, to later recover in September and October. Those who plan to sell their apartment or rent it after the summer holidays will appreciate knowing these marketing tricks to prepare the appearance of the property before publishing it.
It’s all a staging. The ‘Home Staging’ brings together a wide range of techniques to decorate and prepare the announcement of a property for its publication on the portals for the sale of homes.
In the United States, where ‘Home Staging’ was founded, the vast majority of real estate ads apply it and, in Spain, there are comprehensive home platforms, such as Housfy, that offer it as part of their sales and purchase services.
From Housfy they assure that the first impression of the potential buyer when entering a home is decisive to capture their interest. That is why they recommend these three steps to prepare the house: depersonalize it, clean the space and improve the lighting.
For very messy homes, for example, or full of ornaments that hinder the environment, the in-person Home Staging can be an opportunity to revalue the property before selling it.
The company that offers the service will transfer professional decorators who, first of all, empty the rooms and then decorate them with simulated furniture that enhances those strong points of the property and follows an aesthetic that pleases the greatest number of people.
Immediately afterwards, a professional photographer makes a high-quality report in which ideal light and angles that make the most of the space are prioritized.
The ad, thanks to the added value provided by this staging service, will gain an advantage over other properties for sale on the same portal.
But that does not end here. And it is that the same real estate agencies that use on-site Home Staging have taken advantage of the best of new technologies to carry out similar tasks with fully digital tools.
It’s the same, but computerized. Virtual Home Staging is carried out by graphic designers on real photographs of properties that, for example, need a comprehensive reform.
Housfy sources indicate that reforming a home before selling it is not a highly recommended option, since it involves spending considerable time and money to transform the home in a way that may not be to the buyer’s taste.
Virtual Home Staging is a very practical resource to be able to advertise the home and show its potential after a possible reform, which in any case will be the responsibility of the purchaser.
Among the mechanisms used by owners and real estate agents of the 21st century, we find the 360º tour, which allows interested parties to visit the house in question online.
This way of presenting the property online works as a first filter. Those interested can walk around the apartment and experience, almost in first person or in a more realistic way, the distribution of space and the size of the property. Then a 360º tour saves frustrated visits from buyers who, judging by the photographs, would have had a different perception of the house.
As you can imagine, Home Staging can be combined with this virtual tour. An example? This apartment for sale in Barcelona published by the comprehensive real estate services platform Housfy.
