“Spectre is the Rolls-Royce that changes everything. It symbolizes not only the brand’s technological leadership in the super-luxury sector, but also represents that the bold electric future, first prophesied in 1900 by our founder, Charles Rolls, has already arrived and is looming over us.” Torsten Müller-Ötvös, CEO of the company.
The arrival of the Spectre, the first R
But not everything has been mechanical or technical tests. Such a distinct and different Rolls should also be tested among customers and users. Thus, this ultra-premium electric has also undergone extensive lifestyle analysis tests. By applying detailed knowledge of customer tastes, habits and requirements, this unique evaluation process enables the brand to ensure that the Specter delivers the ultra-luxury experience expected from a brand like R
Dr. Mihiar Ayoubi, Director of Engineering, Rolls-Royce Motor Cars, says: “Where most car manufacturers finish testing, we start it. Much of our work begins with meeting consumer requirements for This has been a task carried out by a team of highly-skilled engineers spanning both traditional technical disciplines and exciting emerging technologies to ensure that the perception of perfection is a reality in every aspect of the vehicle.”
Rolls-Royce’s 100% electric coupe has replicated conditions of use and stress of materials equivalent to simulating 400 years of use, withstanding temperatures ranging from -40°C to 50°C, and in situations ranging from snow and Arctic ice to the deserts, high mountain passes and megacities of the world. In this process, Rolls-Royce technicians meticulously observed, analyzed and adjusted each of the Spectre’s 141,200 digital transmitter-receiver relationships and 25,000 performance-related functions, a process that represents more than 50,000 collective hours of work and analysis. accurate and detailed.
This has resulted in thousands of improvements, from Spectre’s acoustic performance, cornering composure and steering precision to its charge time, electric range and torque delivery ultimately resulting in a remarkable overall cumulative effect of improved experience. customer end.
Like Rolls-Royce itself, the Specter must be about more than pure engineering: it must also offer customers a true super-luxury experience. Therefore, it has undergone an exclusive process of analysis of the brand’s lifestyle. This additional testing program goes far beyond “standard” or mechanical evaluations to encompass how customers will use the car in their daily lives.
Lifestyle analytics is based on detailed consumer knowledge and understanding of these highly sophisticated segments, and ongoing data collection across the luxury sector. In this way, the brand can anticipate the particular demands that will probably be associated with the firm’s new electric model, both in design aspects and in other elements and components to offer an adequate response to each requirement.
The Specter’s potentially most successful local markets have been the benchmarks taken to examine various variables. Thus, the most exclusive enclaves in the world, including: Sanya on the island of Hainan, China; Dubai in the United Arab Emirates; Napa Valley in California; and the districts of Mayfair and Kensington and Chelsea, in London, have integrated the exclusive “map” that configures the environments through which the car will move.
Dynamic handling and other static test procedures are also key customer concerns, such as whether it will be possible to have a normal phone conversation inside the car while parked next to a waiting helicopter; the power of the car’s Internet connection between skyscrapers; or the ease of access when placing delicate objects inside the car such as suit racks or long protective bags and covers for formal evening dresses.
As a result of some of these tests, adjustments have been made to improve the specifications or performance of the car. For example, after testing power-assisted doors on an exceptionally steep hill, replicating the terrain of the streets where the mega-mansions of Los Angeles are located, engineers added G-force and gyroscopic sensors to ensure the doors open. and close at the same speed effortlessly, regardless of longitudinal or transverse parking angles.
