Hilton is making significant strides in expanding its presence in the Caribbean and Latin America (CALA) region, with a commitment to surpassing 300 open hotels in the next three years. Chris Nassetta, the president and CEO of Hilton, expressed his enthusiasm for the region’s growth and transformation, highlighting the company’s tripled presence to 225 hotels in the CALA portfolio over the past decade.
The company’s growth in the region includes the addition of nine new countries and territories, as well as the launch of seven new brands. Hilton’s robust pipeline of more than 100 hotels includes plans to enter seven new countries and territories, such as Bermuda and Paraguay in 2024. Additionally, Hilton is set to introduce two new brands: Spark by Hilton and Home2 Suites by Hilton, catering to different segments of the market.
During a recent visit to Argentina, Peru, Colombia, and Costa Rica, Hilton executives met with industry leaders and ownership groups to discuss the company’s expansion plans. In Argentina, Hilton expects to double its footprint in the coming years, while in Peru, the company continues to expand its presence with 11 hotels open and seven more in the pipeline. In Colombia, Hilton’s largest market in the CALA region, the company discussed future projects, including the first Tru by Hilton branded hotel in the country.
One of the highlights of the visit was the Waldorf Astoria Costa Rica Punta Cacique, which is expected to set a new standard for luxury in the region when it opens in late 2024. Hilton’s growth in Costa Rica includes 10 open hotels, with plans for further expansion, such as the debut of the Heredia Stadium Hotel, Tapestry Collection by Hilton.
Hilton’s growth in the region reflects its ability to meet the demands of both leisure and business travelers, with plans for continued expansion in key markets like Mexico, the Dominican Republic, and Brazil. The company also places a strong emphasis on its award-winning culture, which has earned Hilton recognition as the #1 World’s Best Workplace and a Great Place to Work in various countries throughout the region.
With a focus on creating new jobs and opportunities for team members, Hilton has added more than 8,500 local jobs in the Caribbean and Latin America over the past five years. As the company’s regional workforce is expected to grow by approximately 30 percent in the next few years, Hilton remains committed to building a strong culture and creating progress and prosperity for its team members and guests alike.
