Getir has announced an ERE to cut part of its workforce in Spain, which in the summer of last year consisted of about 3,000 workers. According to company sources, the number of those affected cannot yet be specified. The negotiation process with the workers’ representatives begins on June 15.
The cut in the structure of the Turkish company highlights the serious crisis of the ultra-fast delivery sector model, which broke out in Spain just two years ago with the arrival of platforms such as Gorillas (acquired by Getir), Dija and Gopuff, which have already have withdrawn from the country.
“This measure aims to adjust the structure of the company in the country, seeking to operate with more efficiency and effectiveness, in order to try to ensure viability in Spain with a sustainable business model,” says the statement from the company, directed by Hunab Moreno, Catalan entrepreneur who founded the company Blok (acquired by Getir).
At the beginning of this year, Getir already announced the dismissal of 14% of its workforce globally (including delivery drivers, who in their case have always been salaried), a measure that affected more than 4,000 employees worldwide, according to the Techcrunch outlet. “Like many other companies, Getir has been forced to reassess its growth plans, strategies, and operating model in response to the difficult economic environment, marked by uncertainty, inflation, and rising interest rates,” says the release.
Currently, the platform is present in nine countries trying to popularize the delivery of supermarket items in a period of just ten minutes. The idea, which was born in 2015 in Istanbul, aims to replace the purchase that the consumer makes last. The investment funds have valued the business idea at 12,000 million dollars, which has made Getir one of the largest unicorns in Europe, by far exceeding the valuation of 1,000 million.